Audrey Liu: Incentivize Creative Teams with Meaning, Not Perks



About this talk

Audrey Liu, Director of Product Design at Lyft, takes issue with how companies incentivize creative teams. Instead of dangling perks like kombucha and in-office massages, Liu asserts the need to connect designers with the fulfillment of solving real problems. In this insight-packed talk, Liu advises leaders on:

  • How to connect your team’s accomplishments to real world impact
  • Why creatives need to do the right thing, not just the most measurable thing
  • How to activate empathy by literally putting your designers in the driver’s seat





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